Top 10 Open House Tips for Real Estate Agents
Whether your a new, a veteran or a top real estate agent in the country. This list has something that everyone can take and use for their next open house.
Many agents know that an open house rarely sells the house that you're showing. But showing an open house is one of the best locations to meet and generate leads with potential buyers and clients.
We put together a list of some of the top 10 Open House tips for Real Estate Agents in 2019.
1. Use Video/Live Stream to Promote your Open House
As video is becoming the leading media for all social media, it gives you an advantage over other listings that don't. Take a quick video tour of your Open House, and use Instagram and Facebook stories to show a quick tour asking for your sphere to come visit your open house.
2. Know the Area
Knowing more than just the specifics about your open house, and knowing the area that your open house is located will be vital to the success of your showing. You could be the expert that someone is looking for. You should know the comps, what's for sale, what has sold, and the average for sale price in the area. It's also helpful to know the parks and schools as we.
3. Invite the Neighbors.
Knock on some of the neighbors homes around you, introduce yourself, and let them know about your upcoming open house. Be prepared to answer a few questions about the real estate market, they too might be interested in selling their home. If they aren't home leave a note, or door hanger with your business card and open house information. If you are going to have snacks or a food tray, let them know as we!
4. Use Social Media to Promote
Facebook and Instagram are great ways to promote your home without breaking the bank. You can create events and promote them on your page. Providing some of the main featured points will help drive traffic to your open house. Don't forget to post about your open house on other websites like Craigslist or any local listing website/magazine.
5. Stage your Open House
Staging a home can really help provide vision for someone who's looking to buy a home. If your Open House isn't vacant, be sure to clean up and tidy up as much as you can. Having a clean open house can make or break someone's first impressions on the house and your ability to sell.
6. Advertise Your Open House
We talked about social media earlier, but there are other ways you can advertise your open house. Using some of the most popular websites like Zillow, Realtor.com, Trulia are some ways to advertise. You can also buy tons of balloons, or even buy ads in local newspapers to help advertise your open house.
7. Use OHGuests.com to sign in guests.
It's time to upgrade your open house! OHGuests.com is a much more efficient and modern way of signing in your guests. This all-in-one open house management platform provides analytics, automatic seller reports, and follow up emails, and so much more! Ditch the pen and paper with OHGuests and never lose a lead.
8. Provide More Information
Having some flyers or brochures printed with your Open House and your information can go a long way. Many of the Open House goers will view multiple houses that day, so having something they can leave with to remind them of you, can be all the difference. Make sure the brochure or flyer has an attachment with more information than they will need.
9. Put up Signs!
On Open House days, we usually recommend at least 8 to 10 open house signs leading the way. This will not only help open house goers find you, but if your open house signs have your name and phone number listed, it will also be free local advertising for you as an agent.
10. Offer Refreshments
One of the most controversial topics in hosting Open Houses is whether you should bring refreshments or not. There's nothing more inviting than the smell of freshly baked cookies. Win their stomachs, win their hearts.